A Place Where
Care Stays Human
Discover practitioners, attend events, and explore new perspectives on wellbeing.
A collective for the people seeking support and the people providing it.
Why WeBuiltB'Right
Care is personal.It changes with who you are, what you need, and where life finds you. B'Right brings together independent practitioners, community events, and resources to help you find the support that feels right for you.
Meet the Founders
The three founders bring different training and histories to the same question:
how do people find the care that actually fits their life?
Grace
Chan
Strategy, Transformation & Organisational Leadership
25+ years across Asia-Pacific and international markets in strategy, growth, and consulting, including senior leadership roles. She has led organisational transformation, post-merger integration, and rebranding programmes across multiple sectors.
She also built an education foundation within a company, which has supported thousands of financially challenged young people through renowned secondary and tertiary education.
When she's not working, Grace is out with friends tasting red wines from the DĂŁo, European dark beers, and spending time with her cats, Kaela and Jon. If you meet her, ask about her Tatreez (embroidery) bracelets.
May
Kassem, MA
Mental Health, Counselling & Human Development
An internationally-trained psychological counsellor with over 15+ years of experience supporting children, adolescents, adults, and families across diverse cultural and educational settings.
Her work spans counselling, parent education, public speaking, and workshop facilitation, alongside co-founding a globally distributed fashion brand that focuses on mental health advocacy. She also serves on the International Board of Mentors for an NGO focused on leadership development and gender equity.
When she's not working, May enjoys spending time with her family and her two Egyptian Maus, travelling, meeting new people, and reflecting by the beach.
Cassandra
Wightman
Brand, Partnerships & Stakeholder Engagement
25+ years across fintech, banking, and consumer brands, working across the Americas, Europe, the Middle East, and Asia-Pacific.
As a Global Head of Events, she spent years planning experiences that brought people together across markets, and running the partnerships behind them. She now works with independent brands as a fractional CMO.
When she’s not working, she loves travelling, cooking, hosting friends, and playing football with her Australian Shepherd, Hudson.
OurStory
B’Right started the way a lot of friendships do: by chance. Cassie and Grace crossed paths at a vet, bonded over animals, and coffee became a conversation about working together. Around the same time, Grace met May at a therapist meetup, where work talk kept turning into something bigger. Grace saw it first: their backgrounds could fit together. So she made the introductions.
From day one, the common ground was human wellbeing. May brought her psychological counselling training and years of work in mental health. Cassie brought a marketer’s instinct and lived experience seeking support. Grace brought a brand builder’s eye for connection and community.
We came to the question of care through three different doors.
May has spent years working to make mental health feel more normalised and accessible, especially for people who do not know where to begin. Cassie brought lived experience seeking support in many forms, and the frustration of finding the right fit. Grace brought the perspective that support can take many shapes, and that what helps one person may not help another.
Some weeks, support looks like a therapist. Other weeks, it looks like bodywork, spiritual practice, movement, or a room full of people who make you feel less alone.
“Care takes many shapes. It looks different for every person, at different times in their life”
That is the ethos of B’Right. We are building a hub for the many ways people seek support, through practitioners, events, resources, and an inclusive community.
Ready to start your Journey?
Take a look at who is here, or come and be part of it.